Dashboards that feel like writing a doc.

Traditional dashboards are slow, confusing, and fragile. Documents are the fix — a fast, flexible surface where charts, tables, and text live together. No training required.

app.switchboard.build
Documents
CORE
Executive Dashboard
Channel Attribution
Operations
Weekly Plan
Executive Dashboard
▾ Last 30 days ▾ All channels
Revenue
$842K +8%
New Customers
1,247 +12%
Blended CAC
$38 +5%
/
KPI Scorecard
Chart
Pivot Table
Filter
T Text

You've used dashboards before. You know the feeling.

Traditional dashboards
× Slow. 30-second load times. Spinning wheels. "Optimizing query..." You wait, then wait more.
× Confusing. Drag-and-drop builders that still need you to understand dimensions, measures, and chart configurations.
× Brittle. Rename a field, dashboards break. Change a model, tiles go blank. Nobody wants to touch them.
× Training required. "Let me schedule a training session for your team" is standard BI onboarding.
× Dead on arrival. Most dashboards get built, looked at twice, and abandoned.
Documents
Fast. Loads instantly. No spinning wheels, no "optimizing."
Familiar. If you can use a doc editor, you can use Documents. Type "/" to add anything.
Resilient. Backed by properly modeled data. Changes flow through cleanly.
No training. Your team opens it and starts working. No sessions, no certifications.
Actually used. Because they're fast, useful, and easy to modify on the fly.

Everything is a block.

Blocks, not widgets.

KPI scorecards, charts, pivot tables, text, filters — each one is a block. Move them, nest them, rearrange them. The document is yours to shape.

Type "/" to add anything.

Add a data block, chart, filter, or text section with a slash command. No hunting through menus or configuration panels.

Context and data, together.

Write an explanation next to a chart next to a table. Your analysis has narrative, not just numbers. The people reading it understand what they're looking at.

Fast. Actually fast.

No 30-second load times. Documents render instantly because the data layer underneath is already optimized.


Describe a dashboard. Watch it get built.

Tell Operator what you need in a conversation. It creates the Document — metrics, charts, filters, sections — and puts it in your sidebar. Iterate the same way: "add a channel breakdown," "swap to weekly view," "put the churn chart next to retention." Done.

The bridge between asking a question and having a dashboard that answers it every day.

Operator
Build me an executive dashboard with revenue, new customers, and blended CAC — filterable by channel and date range.
Created Document
Done. "Executive Dashboard" is in your CORE folder.

Three KPI scorecards up top, channel breakdown chart below, and date + channel filters. It refreshes daily at 6am.
Add a subscription churn trend below the channel chart.
Updated Document
Added. 90-day churn trend by acquisition cohort, positioned below the channel breakdown.

Pre-built, not blank canvas.

Switchboard ships with Documents already built for your business. Day one isn't "create your first dashboard" — it's "open your Executive Dashboard."

Models, filters, and metrics already configured. Your team logs in and starts using them immediately. Modify anything, any time — or ask Operator to do it for you.

See Documents in action.

Book a 15-minute demo on your actual data, not a slide deck.