The data platform for companies without a data team.
Switchboard connects to every system your company runs on and builds a custom data model for how the business operates, so you can get a straight answer to any question in seconds and hand off the work that used to eat your week.
12 reasons to use Switchboard.
-
Switchboard is an entire data stack in one platform.
Pipelines that pull from every system you run, a warehouse that holds it all, a modeling layer that defines your metrics, and the dashboards and AI on top. Assembled separately, that's four or five tools wired together and kept running by someone technical. Switchboard ships all of it as one platform with one login.
Assembled separatelyPipelines pull from every sourceWarehouse holds it allModeling defines your metricsBI tool dashboards on topA hire to run it allSwitchboardOne product one login, one contract -
It ingests data from every system your company uses.
700+ systems are supported out of the box, and it reads PDFs, spreadsheets, and other unstructured data too. That includes the industry-specific ones: your ERP, your call tracking, your patient database, your inventory software. If we don't support something you run, we build the connector for you.
700+ connectors, ready on day oneCommerce
Shopify
Amazon
BigCommerce
WooCommerceFinance
QuickBooks
NetSuite
Xero
StripeCRM & support
HubSpot
Salesforce
Zendesk
IntercomMarketing
Meta Ads
Google Ads
GA4
MailchimpData & files
SheetsPostgresMySQLPDFs & emailsYoursYour ERPYour POSYour call trackingWe build the rest -
It learns how your systems relate.
Switchboard builds one model of your business: which customer in your CRM matches which orders, how ad spend maps to revenue, what each metric means. Every metric is defined once, so the number on the dashboard matches the number in your books. The answers you run a business on have to be right.
-
As custom as you need. As fast as off-the-shelf.
Plug-and-play reporting tools are quick to start because they assume your business is standard. Add a wholesale channel or a metric their template doesn't have, and you're rebuilding the real numbers in a spreadsheet.
Switchboard starts just as fast, with standard models and dashboards working out of the box. And when the business gets more complicated, it doesn't hit a wall: your metric definitions live in a modeling layer our engineers shape to how your company actually runs.
-
Operator is the analyst you were going to hire.
You ask in plain language. Operator writes the query, runs the analysis, builds the dashboard in the same conversation, and shows its work.
That includes the hard questions: margin by product line with the costs living in a spreadsheet, attribution across five ad platforms, revenue that has to reconcile across your billing system and the books. Questions that span systems are exactly what it was built for.
CAC by MarketBlended CAC$47.20+18% vs last monthDallas CAC$62.80+31%Seattle CAC$58.40+24%Conversion by MarketMarket Impressions Clicks Leads CVR Dallas 142K 8,940 312 2.8% Seattle 98K 6,210 248 3.6% Portland 67K 4,380 201 4.1% OperatorOperator for Marketing Ask about CAC, attribution, and channel mix. Operator for Finance Close the month on numbers that tie out. Operator for Operations Plan inventory and the week's fulfillment. Operator for Founders See the whole business in one place. Operator for Engineering Hand off the data requests you inherited. -
Operator works across the entire platform.
You don't wait for anyone to update a dashboard or change a metric definition. Operator edits the dashboard, the model, and the metric itself, with an approval step before changes apply.
Run a deep analysis Multi-step investigations across every connected source, with the work shown.Build a dashboard Describe the report and it builds the document, charts and filters included.Change the data model A new metric, a changed definition, a new field. You approve before it applies.Investigate a number that looks off It checks the syncs, the sources, and the joins, and reports what it found.Pull in outside data Weather, market benchmarks, anything public the analysis needs.Learn your procedures Teach it a workflow once and it runs it again, on demand or on a schedule."We analyzed last month's promotion 99% faster in Switchboard than we could have in Looker. It's nuts."
David Siegel VP of Marketing, UCAN -
It feels like modern software, because we hate clunky BI tools too.
Most BI tools load slowly, take ten clicks to change a filter, and look like they were designed for an analyst in 2012. We built the tool we wanted to use instead: reports read like documents, editing is instant, and the numbers stay live.
-
Agents do work in your other systems.
MilkMate's agent watches pump usage arrive from QR scans and places restocking orders in their inventory system. Happy Howl's agent assembles the marketing summary and emails it to the team every morning. The rules are ones you set, and they run the same way every time.
Restock Order GeneratorEvery Mon · 6:00 AMTrigger whenstation.supply_days < 14Inputs · joined on stationConsumption events QR scansInventory levels UnleashedInbound POs (in flight) UnleashedActionCreate order in UnleashedPost to #ops in SlackLast run Mon Apr 7 · 6:00 AM✓ 3 stations flagged✓ 3 orders created in Unleashed✓ Slack #ops notified -
Switchboard comes with a data team.
Our engineers connect your systems, build your model, and stay on the account. Everything they build lives in the platform, so nothing leaves when a person does.
They run the implementation with you: in week one we connect your sources and sit with you to define what counts, starting with the report you need most. You give us a few hours up front, and that is most of what we need.
Meet the team"It feels like we hired a full data team overnight, without the cost or complexity."
-
If your team works in Claude, Switchboard plugs in.
Point Claude at your Switchboard model over MCP, the open standard for connecting AI tools to data. Claude gets your joined data and the definitions behind them.
See how the Claude connection works -
Switchboard gets better every week.
600+ product updates shipped, January through June 2026
-
It costs less than the stack it replaces.
The alternative is five tools, five contracts, a six-figure hire, and months before the numbers tie out. Switchboard is one contract, never priced per seat, and the engineering is included.
Assemble it yourself5 tools Pipelines, a warehouse, a modeling layer, a BI tool, and the glue between them5 contracts Each priced, renewed, and supported separately1 hire A six-figure data hire to run it allMonths Before the numbers tie out end to endSwitchboard1 product Pipelines to dashboards to agents, in one login1 contract One all-in price, never per seat. The engineering is in it0 hires Our engineers build your model and keep it currentDays To your first live dashboards
How is Operator different from Claude?
Claude doesn't know your data. Operator does. It sits on a real model of your business, not a CSV upload or an API dump. It builds dashboards, modifies the data model, and remembers your preferences between conversations.
Who is Switchboard for?
Founder, finance, growth, and ops teams that need numbers they can rely on, without hiring for data or managing a stack. If your systems don't talk to each other, or your reporting lives in spreadsheets, Switchboard was built for you.
What happens after setup?
Your FDE stays. They maintain your data models, add new sources when you need them, and make sure the platform keeps up as your business changes. This isn't a one-time setup that degrades.
How much does it cost?
Book a demo and we'll give you a straightforward number. Pricing depends on your sources and complexity, but the platform, Operator, and the engineers are all in it: one line item, a fraction of what the tools plus a data hire would run.
See how it works. 15 minutes.
We'll walk you through the platform and talk through what it looks like for your business. Let's talk!