The data platform
for marketing leads who need answers now.for founders pulling numbers at midnight.for ops teams running the weekly plan.for the people who run the business.

Ask a question. Build a dashboard. Run your weekly operations. All from one conversation — not next quarter, now.

app.switchboard.build
Documents
CORE
Executive Dashboard
Weekly Performance
Channel Attribution
Analysis
Churn Cohorts
Discount Lift Study
Monitoring
Executive Dashboard
▾ Created at Last 30 days ▾ Channel All
Revenue MTD
$284K +12.3%
New Customers
1,847 +8.1%
Blended CAC
$42.18 +15.2%
Revenue by Channel Last 8 weeks
W1 W2 W3 W4 W5 W6 W7 W8
Operator
Ran Execute Sql
Ran Create Data Artifact
Margin by Product Line 6 rows
I can build a margin monitoring dashboard to track this weekly. Want me to set that up?
Ask Operator anything...

Live In Production

All American UCAN Windmill

Getting answers from your data shouldn't take weeks.

"We outgrew spreadsheets six months ago. We just haven't found what's next."
Outgrowing spreadsheets
"The data is there — in our CRM, our ad accounts, our subscription platform. I just can't connect any of it."
Data everywhere, answers nowhere
"I have pipeline data in HubSpot, usage data in our app, and billing in Stripe. I see three different numbers and can't trust any of them."
Disconnected systems

The tools exist. The data exists. The problem is the distance between having a question and getting an answer.


Built for the way companies actually run now.

Connect your sources, ask questions, build dashboards, automate your weekly workflows — all in one platform, ready on day one.

Live in days, not months.

You connect your data sources. Our team configures the pre-built models and dashboards for your business. By the end of the week, you're asking Operator real questions about real data. No months-long implementation. No "here's your login, good luck."

Day 1
Sources connected
Day 3
Models & dashboards configured
Day 5
Asking Operator real questions
Live

One platform, not five.

The traditional stack: buy connectors, rent a warehouse, set up modeling, bolt on a BI tool, hire someone to manage it all. Switchboard combines every layer. It's already configured when you log in.

The traditional stack
Connectors~$1,500/mo
Warehouse~$2,000/mo
Modeling~$600/mo
BI tool~$1,200/mo
Someone to manage it all~$8,000/mo
~$13,300/mominimum
Switchboard
Connectors Warehouse Modeling BI & dashboards Operator (AI analyst) Managed by our team

You're not starting from scratch.

Switchboard ships with data models, dashboards, and workflows already built for your business. Day one isn't setup, it's work.

Acme Co.
Revenue
Revenue Overview
MRR Trends
Cohort LTV
Marketing
Channel Performance
CAC by Source
Ad Spend vs Revenue
Operations
Fulfillment Tracker
Inventory Status
Subscriptions
Customer Support
14 dashboards · 8 models · ready day one

Complicated things, done absurdly fast.

Marketing Performance Review
Blended CAC
$47.20
+18% vs last month
Dallas CAC
$62.80
+31%
Seattle CAC
$58.40
+24%
MarketImpressionsClicksLeadsCVR
Dallas142K8,9403122.8%
Seattle98K6,2102483.6%
Portland67K4,3802014.1%
Operator
We saw CAC increases across the board. What were the main drivers?
Ran Execute Sql
Three drivers: Channel mix shifted toward paid social (68% of spend). Dallas and Seattle CPMs surged 22%. Conversion rates dropped in expansion markets.
Build me a full performance review with CAC trends by market, conversion funnels, and channel mix. Something I can send to the team weekly.
Ran Create Document
Ran Create Data Artifact ×3
Built a 3-section document: CAC scorecards with market breakdown, weekly trend chart by market, and conversion funnel by stage. Added a date filter.
✓ Document created: Marketing Performance Review
A week of data requests and waiting → one Operator conversation.

Data engineers who build for your business. Included.

Switchboard includes a team of data engineers who connect your sources, build your models, and configure your dashboards before you log in. Most platforms hand you a blank canvas and a docs site. You're productive from day one because the hard part is already done.

We asked if it was worth connecting our CRM. By the next morning, the integration was live and our sales data was already flowing into the dashboards.
Connected and syncing
Operations Manager, E-commerce

It feels like we hired a full data team overnight — without the cost or complexity.
Alyse Borkan, Co-Founder & Head of Marketing, Rocco Fridge
We needed to analyze whether last month’s promotion was worth the investment, and I was able to get to an answer in Switchboard 99% faster than if I tried to do it in Looker. It’s nuts.
David Siegel, VP of Marketing, UCAN
I’m not a data person. But I can open Switchboard and answer my own questions in two minutes.
Brittany Arnett, Founder, Arame

The questions you're actually thinking.

What is Switchboard?

Switchboard is an all-in-one data platform for the people who run the business — founders, ops managers, marketing leads, anyone who needs answers from their data without building a full data team. You connect your sources, our team sets up the models and dashboards, and Operator (the AI built into Switchboard) handles your questions and builds what you need from there.

Who is Switchboard for?

The person who ends up owning data problems at their company. That might be a founder, a head of marketing, an ops manager, or whoever became the accidental spreadsheet owner. If you have data spread across multiple tools, questions your current setup can't answer, and no appetite for assembling a full data stack from scratch, Switchboard was built for you.

How is Operator different from just using ChatGPT with my data?

ChatGPT doesn't know your data, your business, or your metrics. Operator sits on top of a properly modeled, continuously updated data layer, not raw CSVs or API dumps. When you ask "what's driving this trend?", it's querying structured data with full context about how your business actually works. It builds dashboards, modifies data models, and remembers your preferences across conversations. The difference is the foundation underneath it.

How long does setup take?

Most customers are asking real questions about their data within a week. Day one we connect your sources. By day three your models and dashboards are configured for your business. By the end of the week you're live. This isn't self-serve — our team does the setup for you. You don't touch a credentials screen or a mapping table.

What data sources do you support?

200+ pre-built connectors, including Shopify, HubSpot, Salesforce, Meta Ads, Google Ads, Stripe, Klaviyo, Mixpanel, and most tools your business already runs on. If we don't have a connector for something you need, our team builds it — typically within a few days.

Do I need a data team to use Switchboard?

No. Switchboard comes with pre-built data models, automated pipelines, and Operator to answer your questions directly. If you already have data people, Switchboard handles the invisible work (pipeline fixes, ad-hoc pulls, schema maintenance) so they can focus on the high-impact analysis that actually moves the business.

How much does it cost?

Less than assembling the stack yourself. Switchboard replaces what would normally be $10-15K/month in separate tools and at least one full-time hire. Book a demo and we'll give you a straightforward answer for your setup. No lengthy sales process.

See what Operator can do with your data.

Book a 15-minute demo. We'll connect your data and show you what Operator can do with it.